Supermarkets Top For Fuel Retail

Tesco and Morrisons have been voted the top fuel retailers in the UK in a new survey of Brits’ motoring habits.
Drivers polled by independent market analyst Datamonitor named Tesco number one for fuel price, customer service and quality of its forecourt shopping, closely followed by Morrisons in second place.
BP, the biggest and most recognisable name in the petrol retail market, came fifth in the survey.
Commenting on the findings, Alex Jeater, service station retail analyst at Datamonitor, said: “Supermarkets have been popular with consumers for fuel for a while due to lower prices.”
“However they’re now beating traditional forecourts for service and shopping as well.”
He revealed that supermarkets have also increased their popularity through various fuel promotions, including offering motorists discounts or loyalty points based on their expenditure.
Furthermore, he added that ” supermarket fuel retailers also appeal to time-pressed consumers”, with a third of respondents indicating they now use pay-at-pump services, which are “most common at supermarket forecourts”.