Waitrose To Launch First Channel Isles Store

Waitrose is set top open the first of five new stores in the Channel Islands this week, marking the launch of its first wholly-owned venture outside of the UK.
The new 21,000 square foot shop in St Saviour, Jersey, is one of five Waitrose branches -three in Jersey and two in Guernsey – that will open for business over the next two months.
All five were purchased from Channel Islands retail chain Sandpiper CI and will be run by two new overseas subsidiaries in order to comply with company ownership rules.
Waitrose said it has sourced 500 local products for the new outlet in St Saviour, including sticky toffee puddings, Jersey ice cream and Guernsey cider, and added that it will employ 600 staff across the new shops, including 400 former Sandpiper employees.
Commenting on the move, Waitrose Managing Director Mark Price said: “We’re thrilled to be opening in the Channel Islands, as it’s an area in which we’ve been keen to establish Waitrose shops for many years.”
“These branch openings support our ambition of taking the Waitrose brand to more people in more places and the investment we’ve made in systems and structures gives us a platform for future international growth.”
The move into the Channel Islands comes just a week after the upmarket retailer opened its first supermarket in Bahrain as part of a licensing agreement with Fine Fare Food Market LLC, which currently operates the two Waitrose stores in Dubai .
David Morton, Waitrose Director of International Development, said the company’s Middle East expansion supports its “long term growth plans to make the Waitrose brand accessible to more people in more places”.