Tesco has apologised to customers for accidentally offering the Nintendo 3DS games console online for just £157.90.
The 3D-enabled device does not yet have a recommended retail price, although most online and high street retailers have set a £200-220 asking price.
Earlier this week, however, supermarket giant Tesco started offering pre-orders of the Aqua Blue 3DS model for a mere £157.60 – £40 cheaper than anywhere else and £70 less than some of its competitors.
The retailer said the discount was a “pricing error” and has apologised to those affected.
“We are very sorry for the pricing error,” read a Tesco statement. “We have contacted the small number of customers affected to apologise and offer them a full refund.”
The price of the handheld console on the Tesco Direct site has now returned to £197 – the same price as Amazon, while Asda has it listed at £199.
