Supermarket Survey Highlights Revival Of British Puddings

Apple Crumble is the nation’s favourite dessert, according to new research which shows that traditional British puddings have back in top spot after years of foreign desserts leading the poll.
A survey commissioned by supermarket chain Asda found that apple crumble is the number one dessert choice with 68 per cent of UK grocery shoppers.
It also revealed that sales of other British treats including spotted dick, sticky toffee pudding and bread and butter pudding have also soared, at the expense of foreign favourites such as French creme brulee and pavlova.
Asda spokeswoman Vickie North said: “The humble apple crumble has found its way back on to the British pudding agenda once again after years of competition from more indulgent puds.”
Celebrity chef Antony Worrall Thompson said: “Puddings and desserts are one thing that we do well in Britain, and we do it better than a lot of other countries whose desserts have far too much sugar and gelatine in.”
He added that apple crumble was not only tasty, but also easy to prepare and versatile.
“It’s a good pud – it has lots of flavour and crunch and it goes with everything,” he commented. “You can have it with cream, custard or ice cream, or even all three!”