Sales Up At Discount Grocers

Britain’s discount supermarket chains are enjoying a resurgence in sales, according to new grocery market data from Kantar Worldpanel.
The latest figures show that discounters Aldi and Lidl both experienced near 10 per cent sales growth during the 12 weeks to January 23, against total market growth of 4.2 per cent.
The increase in business means Aldi now holds a 3.1 per cent slice of the UK grocery market, up from 2.9 per cent, while Lidl’s share has increased from 2.2 per cent to 2.4 per cent.
According to the Kantar figures, Sainsbury saw its market share rise from 16.3 per cent to 16.6 per cent following strong trading over the festive period. The retailer is now just 0.3 per cent behind second-placed Asda, which held its share at 16.9 per cent over the 12 weeks.
Tesco also remained stagnant at 30.5 per cent, while Morrisons lost yet more market share, dropping from 12.5 per cent to 12.4 per cent following revenue growth of just 3.5 per cent during the period.
Waitrose, however, reported impressive growth of 7.1 per cent, pushing its market share up 0.1 per cent as it continued to benefit from strong sales at Christmas.