Sainsburys to add Fairtrade Coffee from Congo to ethical range

Sainsbury’s has announced it is to sell Fairtrade coffee from the Democratic Republic of Congo for the first time since the 1960s.
The UK’s third-largest supermarket chain said quality coffee from the war-torn country will be launched in its stores during Fairtrade Fortnight, which starts next Monday.
The coffee consists of a blend of beans from co-operatives in the Democratic Republic of Congo and the Republic of Malawi.
“This is a unique coffee with a fantastic back story,” said Liz Jarman, head of Fairtrade at Sainsburys .
“By buying it, customers will not only get a great coffee, they can also feel satisfied that they are doing their bit to help lift two of the world’s poorest countries out of poverty.”
She added: “The coffee will make a very real difference to farmers in these countries, and should help prevent many Congolese farmers dying in an effort to find more lucrative markets for their coffee .”
Commenting on the move, Andrew Mitchell, the Secretary of State for International Development, said: “Trading with a large UK retailer will make a big difference to the livelihoods of farmers in Malawi and the Democratic Republic of Congo.”
“This is a step towards the two countries being widely recognised as coffee growing nations.”