Rainbow-coloured cauliflowers have gone on sale at Tesco today in a bid to improve the vegetable’s dwindling popularity.
The UK’s largest supermarket chain has added packs of vivid orange, emerald green and shocking pink cauliflowers to the shelves of its UK stores.
The new varieties, which are all naturally produced by one of the UK’s largest growers of brassica, TH Clements of Benington, have been introduced to help improve sales of the humble vegetable.
Figures from market research firm, Kantar Worldpanel, show that in the last two years volume sales of cauliflower have fallen by 6.5 per cent across all retailers, while demand for broccoli has risen by 2.5 per cent.
Tesco greens buyer Jeni Gray said: “These cauliflowers are almost works of art and have a real wow factor that should really create a stir with shoppers and hopefully children at dinnertime.”
“Cauliflower got its poor image from baby boomer generation schoolchildren who generally loathed them as they were always being told to eat their greens for health reasons.”
“When food was rationed during and after the Second World War cauliflower became part of the nation’s staple meat and two veg diet at school and at home.”