Ocado, the online grocery retailer, is to open a virtual pop-up shop in London which will give shoppers the opportunity to pick-up and pay for items via their mobile phone.
The “virtual shop window” at London’s One New Change shopping centre by St Paul’s Cathedral will feature images and barcodes of Ocado’s most popular items, which customers will be able to scan, add to their basket and book a delivery date and time using the On The Go smartphone app.
Announcing the initiative online, Ocado’s PR Manager Ben Lovett said: “The shop will be a printed window display featuring some of our most popular items.”
“Barcodes underneath will let you scan the items and drop them into your basket on the app. Then you simply book a delivery and get on with your day.”
“The office is buzzing with excitement to see the wallpaper go up, and to take the meaning of window shopping to a whole new level,” Lovett added.
The pop-up window display service, which marks the first physical presence on the high-street for Ocado, will be trialled from August 26th to September 1st and could be rolled out across the country if the London trial run proves successful.
