Morrisons has reduced the cost of fuel at its supermarket forecourts by 6p a litre, but only for shoppers who spend more than £40 on their shopping .
The retailer’s cut-price ‘Fuel Britannia’ deal was launched this morning and comes in response to similar deals recently announced by its rivals.
Sainsbury’s is currently offering a fuel discount of 5p per litre to people who spend more than £50 in its stores, while the Co-op promises 5p off to customers who spend at least £30 on their grocery shopping .
Richard Lancaster, Morrisons marketing director, said: “With petrol prices at an all time high and disposable income down £100 a month on last year, we want to provide our customers with the best deal on the market.”
“We know that over the Easter holidays and the royal wedding, motorists will want to travel further to visit friends and relatives, but will be put off by the cost of petrol . Our offer ensures that our customers can enjoy this time and worry less about the cost.”
Morrisons’ shoppers will be able to take advantage of the cut-price offer on unleaded fuel and diesel until Monday May 8.
