Asda Secures Deal To Sell Hersheys Chocolate

Asda, the UK’s second-largest supermarket chains, has agreed a deal to start selling a range of products from US confectionery giant Hershey next year.
According to reports, Hershey has signed an international distribution deal with Asda parent company Walmart, which will see a number of products being sold in most Asda stores from January.
The range will include Hershey’s Kisses – the famous silver foil-wrapped chocolates – Mr Goodbar, Hugs and Reese’s Pieces brand.
An Asda spokeswoman said: “The range has been exclusively developed for Asda and will be in the majority of stores. We are sure our customers will love them.”
Doug McMillon, head of Walmart’s international division, said: “We believe people will buy [Hershey’s Kisses] without a lot of marketing support if we demo them and let people taste them.”
Sainsbury has also announced that it will sell Hersheys Kisses in its larger supermarkets from the first quarter of 2011, adding to its stock of Reese’s Nutrageous peanut bars which are made by Hershey .
The UK drive by Hershey is part of wider plans to boost sales outside of North America, Asia and Latin America and muscle in on the lucrative European market, which is dominated by Cadbury, Mars, Lindt and Ferrero.