Waitrose Brings Pineberries To The UK

A new fruit that looks like a strawberry but tastes like a pineapple has gone on sale at Waitrose today.
The so-called pineberry comes from the same family as the common strawberry is are smaller in size, has a white skin with red pips and is said to have the exotic flavour and smell of a pineapple.
The strange-looking variety of the popular summer fruit will be offered in 45 Waitrose stores across the country for the next five weeks while they’re in season, and bosses expect them to be a big summer hit with shoppers.

A 125g punnet of pineberries will retail for £2.99 until April 13, and for £3.99 thereafter.
Waitrose fruit buyer Nicki Baggott said: “Pineberries offer our customers the chance to add a new fruit into their diet and the berry’s bright appearance can add an unusual decoration to sweet dishes.”
“As the summer unfolds we won’t be surprised to hear that our customers are inviting their friends over for pineberry pavlovas, punch or serving them up with yogurt for a lighter alternative.”
The white berries originate from South America where they grew wild. According to Waitrose, they faced extinction just seven years ago but were saved when growers in the Netherlands began growing the fruit commercially in glasshouses.