Tesco’s revamped Clubcard loyalty scheme has helped boost customer spend at its stores and improve sales growth against its rivals, according to market researchers Nielsen .
Nielsen said that the amount of money spent by per-visit by Tesco shoppers had increased by up to 5 per cent since last month’s re-launch of the supermarket’s Clubcard, which now offers members double reward points in-store and online.
Tesco’s sales growth also rose by 5.4 per cent during the four weeks to September 5, exceeding the 4.7 per cent achieved by Sainsburys but still short of the 5.7 per cent and 8.8 per cent sales growth reported by Asda and Morrisons respectively.
Sales at the major supermarket groups grew by an average of 4.5 per cent over the 12 weeks, easing from levels seen earlier in the year, according to Nielsen .
The group also revealed that sales volumes are on the rise – increasing by 2.8 per cent during August as a result of a heavy promotional activity and also improving confidence among UK consumers.
The findings from Nielsen come after fellow market analysts TNS Worldpanel also reported solid growth from Britain’s leading grocery chains, despite easing food price inflation.
