Sainsbury’s has launched a new financial services campaign aimed at attracting more customer to its personal finance products.
The supermarket chain is offering its Finance customers the chance to earn double Nectar reward points on their shopping for two years equal to when they take out selected Sainsbury Finance products.
The promotion is being supported by a new advertising campaign, which includes a 40-second TV ad featuring the Sainsbury’s ‘Sarah’ family promoting the new reward on Sainsbury’s Credit Cards, Easy Saver savings account and other financial products included in the offer.
Hillary Williams, marketing director of Sainsbury’s Finance, said: “We’re really excited about our integrated marketing campaign which sees ‘Sarah’ and her family promote the benefits of financial services with Sainsbury’s where they’ll not only receive good quality products but extra nectar points every time they shop.”
“We know that three quarters of people are dissatisfied with the reward they currently receive from their finance provider, and many receive none at all.”
“Our new approach will allow Sainsbury’s Finance customers to save money every time they go in store, fill up their car or shop online with Sainsbury’s as well as benefiting from good quality, award winning financial products .”
The points’ promotion follows a similar move by rival supermarket Tesco . The UK’s largest retailer relaunched its Clubcard loyalty scheme in August, offering its Clubcard holders double points every £1 spent in stores or online.
