Tesco has announced it is investing £150m in the relaunch of its Clubcard loyalty scheme as it seeks to improve customer loyalty and address falling market share concerns.
The UK’s number one supermarket said its revamped loyalty scheme will provide more benefits to the 15 million UK Clubcard holders when it launches next week and expects it attract at least one million more customers.
Up till now, customers could spend their Clubcard vouchers at face value in stores and online or increase the value by up to four times by trading them for a range of deals with Tesco Clubcard partners including restaurants, theme parks and Airmiles .
However, from Monday Clubcard holders will be able to double the value of their vouchers against a wide range of popular products, including clothing, baby goods and Tesco mobile phone airtime, both in-store and online.
Tesco Clubcard customers will still receive one point for every pound they spend.
Richard Brasher, Tesco’s marketing and commercial director, said: “Tesco already has the most loyal customers of any supermarket, and we’ve been saying thank you for their custom for many years by giving them back billions of pounds worth of vouchers to spend with Tesco or on treating themselves with one of our specially selected partners.”
“Now, with customers going to greater lengths to search out the best bargains, it is even more important for Tesco to say thank you when they choose to shop with us,” he added.
