Asda is trialling a new can recycling programme across 49 of its stores in the north west of England .
The supermarket giant has teamed up with Every Can Counts, an environmental partnership between drinks can manufacturers, the recycling industry and waste management companies, to recycle drinks cans and further improve its green credentials.
The new scheme is part of a wider plan by Asda to get people to recycle more and to send zero waste to landfill by the end of 2010.
Asda waste and recycling manager Jonathan Wylie said: “We believe it is important that we make it as easy as possible for our colleagues to recycle .”
“We look forward to seeing a successful trial in Lancashire and then rolling out the programme to our other stores across the country.”
The pilot scheme is being run by the Aluminium Packaging Recycling Organisation and is funded by the Waste and Resources Action Programme (WRAP).
If successful, it will be rolled out across all Asda stores across the UK.