Supermarket giant Asda is to launch a social networking site that will allow customers to interact with the brand online.
The ‘Your Asda’ website was originally planned to go live on August 10th but is now expected to launch in the next few days.
The new site will give users access to step by step guides to products, blogs from senior staff members, customer feedback forums, a live Twitter feed and a video and photo gallery.
It will also include an area dedicated to Asda staff, called The Green Room, in which employees can share news and content between stores and put forward their opinions to Asda management.
A spokesperson for the retailer said: “We used to have a corporate site which was a platform for shareholders, the media, MPs etc to find out what we were doing but it was quite dry.”
“Asda wanted to move with the times and show people what we were doing with more user friendly content.”
