Tesco has been named the most valuable UK brand in a new study of retailers, adding to the company’s ever-growing portfolio.
The supermarket giant’s name and reputation has been valued at £8.6billion this year, topping rival retailers Sainsbury’s and Marks and Spencer, according to a new report by brand valuation agency Intangible Business .
The company said Tesco’s top ranking was “almost inevitable” due to the chain’s dominance in the supermarket and convenience store markets .
The research involved experts looking at five years of public sales figures of 100 UK brands, with rankings based on factors such as future growth, price positioning, customer service and brand heritage.
Second place went to Sainsbury’s, with a brand value of £4.9billion, followed by Marks and Spencer with £3.9billion and Asda’s £3.6billion.
Other top performing brands were Aldi, Primark and Specsavers, while those found to be among the worst UK performers were Woolworths, valued in the report at £297million after falling sales, and Matalan, which suffered a drop in sales of 4 per cent to just over £1 billion.
Commenting on the findings, Stuart Whitwell of Intangible Business, said: ‘Strong brands are more important than ever before as more competition, and the requirement to convince the consumer to part with money will require more brand differentiation.”
He added that a combination of falling sales and the increasing cost of debt meant that UK retailers would face a challenging year ahead.
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