Waitrose Comes Top In Customer Satisfaction Poll

Supermarket chain Waitrose has come out top of a customer satisfaction survey carried out by consumer group Which ?
The upmarket grocer scored 87 per cent in the magazine’s poll of 77 well-known stores and independent retailers who were each rated on customer service, experience, convenience, pricing and products.
The firms were then given an overall satisfaction score out of a maximum 100.
John Lewis was ranked second in the poll for overall customer satisfaction with a score of 78 per cent, while JD Sports came bottom of all 77 retailers with a poor 33 per cent for customer satisfaction and just 6 per cent for customer service .
Which? chief executive Peter Vicary-Smith said good customer service was one of the key issues for shoppers.
“The best stores realise that the most important thing they can provide is helpful, well-informed staff,” he said.
“On the other hand, nothing alienates customers more than unfriendly, ignorant shop assistants or, even worse, not being able to find a member of staff when you need one.”
The poll by the consumer magazine was based on answers from nearly 11,000 members of its online panel.

Leave a Reply