Consumers Demand More From UK Supermarkets

Supermarkets in the UK should expand their product lines and offer more than just groceries to their customers.
That’s the verdict from over two-thirds of consumers who believe that the grocery retailers should include more non-food lines according to a survey by a memory specialist firm, Catalus.
Over 300 consumers, aged between 16 and 39 in the UK, took part in the questionnaire, which was carried out by Pure Profile – an independent research firm who were commissioned by Catalus.
The results revealed a total of 67 per cent of consumers believed that supermarkets should become more of a one-stop shop for their customers by providing more items in their stores, such as IT and electrical goods .
Marketing Director at Catalus, Dave Flack said, “As supermarkets expand their ranges across an increasing number of non-food lines, consumers are being given the opportunity to do more and more of their shopping in the same place.”
“I believe it is more than just a matter of convenience. Consumers are being offered quality and value that are not available anywhere else,” he added.
Tesco the UK’s leading supermarket retailer, has had great success from its electrical lines, since venturing into the technology sector.
The company is now pledging to triple its PC and laptop ranges, as well as striking a deal with memory vendor Kingston Technology last year. Other product lines now include clothes, home-ware, and even DIY .

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