Supermarkets Increase Share In Fashion Clothing

UK supermarkets are rapidly becoming the number one clothing choice for fashion conscious consumers .
According to new data from market analyst TNS, supermarkets now have a 7.4 per cent share of the UK fashion market, edging ahead of department stores sales, whose share of the market slipped to 7.3 per cent in the past quarter.
The new report also revealed that four out of ten Brits have bought a clothing fashion item from a supermarket this year.
Grocery retailers’ clothing ranges such as George (Asda) and Florence and Fred (Tesco) are proving popular with shoppers who are catching onto the so-called ‘Primark effect’ of buying cheap clothing, according to industry experts.
In addition to the current range of budget clothing, premium ranges of their fashion collections are now being introduced by some supermarkets.
“The attitude towards supermarkets is changing. Supermarkets have always been ahead in childrenswear, but are rapidly catching up in menswear and womenswear as well,” commented Elaine Giles, TNS research executive .
The decline in market share for department stores over the last 12 months has taken its toll on Debenhams, who issued a profit warning in April.
High street stores such as Next, Primark, Top Shop and New Look still lead the way in the UK fashion market, with an 80 per cent share in both menswear and womenswear .
The TNS study also showed that clothing and footwear sales have increased by 7 per cent during the past three months.

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