German Budget Stores More Popular With Shoppers

It appears that the extremes of luxury and budget supermarkets provide the best satisfaction for shoppers, according to Which? the consumer watchdog.
Lidl and Aldi, the German budget stores, are more popular with shoppers than some supermarket giants, with both companies coming in the top 10 of the UK’s best-loved retailers.
Established in Britain in the 1990s, the no-frills shops quickly became a favourite with shoppers for with their “pile it high sell it cheap” philosophy .
Out of all the major food reailers in the list both Aldi and Lidl surged to the top, taking over more established names such as Tesco, Asda, and Sainsbury’s . Somerfield came bottom of the list as the worst of all the major food retailers.
John Lewis got the nod for ‘top shop’ ahead of sister-store Waitrose.
“Sometimes I shop there through gritted teeth,” said one shopper of Somerfield, while another described the Co-op as “a place to suffer.”
“It’s time for shoppers who don’t know us to take a fresh look,” said Aldi boss Tony Baines.
Which? asked over 10,000 shoppers online to rate 50 of our best-known high street stores on product, service, price, convenience, and shopping experience.
Editor of the consumer watchdog publication, Neil Fowler said, “Customers appear to rate the low-price, no-frills approach.”
Waitrose was the real winner coming top for both service and products.

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