Marks and Spencer is to take on Currys and Argos with the opening of electrical departments in almost 100 stores .
Stuart Rose, chief executive of M&S, has decided to sell electrical goods at the group’s largest stores after a 10-month trial.
The move comes days after Tesco unveiled plans to expand its electrical range with the launch of Tesco Direct and could serve a further blow to DSG International, the owner of Currys and Currys Digital .
The move could also hit Argos, which is being demerged from parent company GUS.
Rose said, “We’ve been trialling technology products since October last year and the results have been encouraging.
“Extending the range is therefore the logical step.”
“Customers have told us they want to buy a wider range of products including technology from us, but they want to be able to do this in dedicated departments, with specially trained staff,” he added.
The stock will include DVD players, televisions, stereo systems, landline telephones, microwaves, camcorders and digital radios .
M&S said its electrical departments would not sell “white goods” such as fridges, washing machines or cookers .
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