UK popularity

Lidl’s popularity in the UK surged in 2008 as more people began shopping at discount retailers, particularly middle class consumers, due to the effects of the economic downturn.

According to market research firm TNS, Lidl was the second most successful UK supermarket group over the busy Christmas period in 2008, with group sales far exceeding growth in the overall grocery sector.

As a result, the retailer’s UK market share rose to a record 2.3% going into 2009 at the expense of its more upmarket rivals such as Waitrose and Marks And Spencer.

Despite its recent success, Lidl’s main competitors in Britain remain Aldi, Netto and Iceland.