Each Lidl supermarket generally stocks around 800 different items, most of which are own-brand items. In addition to staple foods and fresh produce, Lidl stores also stock a wide range of low-cost frozen foods, Italian cuisines and wines, along with a range of home appliances and garden products including tools and plants.
Customers are also offered a range of these products in temporary low-price deals titled ‘Specials’.
Like Aldi, Lidl insists its basic ‘no-frills’ business approach enables it to offer lower prices than most other supermarket chains.
Low-cost operating methods, such as avoiding expensive advertising, high-rent locations and a diverse-range of goods, have enabled it to challenge and even overtake its number one rivals in some European markets such as France .