Promotions & Pricing

Iceland has launched a range of promotions over the years, from its ‘Buy One Get One Free’ to its Meal Deals offers (a selection of goods at a set price). Iceland is also famous for the way it prices its products. In a bid to simplify pricing the company introduced ‘Clear Cut Prices’, which saw the cost of many products being rounded up or down to the nearest multiple of 25p, i.e. £1.29 became £1.25.