The first Iceland store was opened for business in November 1970 by Malcolm Walker and his business partners in Shropshire after they managed to raise £60 to cover one month's rent. After being fired from their day jobs at Woolworths, the partners...
Iceland has launched a range of promotions over the years, from its ‘Buy One Get One Free’ to its Meal Deals offers (a selection of goods at a set price). Iceland is also famous for the way it prices its products. In a bid to simplify pricing...
Iceland ’s free Home Delivery service was launched at the end of the 1990’s. The service covers the whole of the UK and has become one of the main focuses of the company following a massive promotion of the service in 2006. Customers that spend...
In October 2008, Iceland replaced its original home delivery card with the launch of the Bonus Loyalty Card, following a successful trial in parts of the UK. Customers who register for the new card receive offers and coupons from time to time. In...
At the start of 2009 Iceland announced that it would increase its store portfolio with the purchase of 51 stores from the failed Woolworths chain. The announcement came just three days after the final 200 Woolworths stores shut down for good...
Iceland is famously known for its stand-out slogans such as ‘Mums Love It’ and the current ‘So that’s why mums go to Iceland’. In recent years, the company’s £8m-a-year TV advertising has been fronted by television personality Kerry...
