George Clothing

Asda operates its own clothing range known as George, named after original chief designer George Davis, who was also the founder of Next. Ever since its launch in 1990, Asda has marketed the brand as high quality fashion clothing at affordable prices.

George is currently the UK ’s fourth largest clothing retailer, after Marks & Spencer, the Arcadia Group (Topshop, Burton , etc) and Next. The brand is also sold in the US, Canada and South Korea via Wal-Mart.