Low-cost reputation

Aldi is able to offer deeply discounted prices on around 1,300 popular food items (a typical grocery store has 30,000) due to its various cost-cutting strategies. These include buying cheap land on the outskirts of towns and cities, building cheap warehouses, employing few staff, keeping store furnishings to a bare minimum and carrying mostly private-label items, which are displayed on pallets rather than shelves.

Aldi also charges its customers for carrier bags.

In the UK, Aldi remains a small player with a grocery market share of around 3%. But analysts expect this figure to steadily increase in 2009 as more consumers seek cheaper prices amid the economic downturn.