Lidl overtakes Waitrose to become seventh biggest supermarket in Britain

Tue, 22 Aug 2017
 
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Industry data shows that Lidl has overtaken Waitrose to become the seventh biggest supermarket in Britain by market share.

Lidl and Aldi have both gained considerable ground on the 'big four', Tesco, Sainsbury's, Asda and Morrisons, as their new stores fuel sales growth.

In usurping Waitrose, Lidl has become the seventh largest supermarket in Britain, according to figures from Kantar Worldpanel, with a market share of 5.2 per cent.

Figures from Kantar Worldpanel also show that Lidl's year-on-year sales rose by 18.9 per cent in the 12 weeks to 13 August, while Aldi's sales rose 17.2 per cent across the period, giving it a market share of 7 per cent.

"Ten million households visited (Lidl's) expanding network of stores during the past 12 weeks, with alcohol and fresh produce performing particularly well," said Fraser McKevitt, head of retailer and consumer insight at Kantar Worldpanel.]

Each of the 'big four' increased their sales for the fifth period in a row, yet they all lost market share to the discount retailers. The 'big four' now make up 69.3 per cent of the market in the UK, a huge fall from the 76.3 per cent they represented five years prior.

"That looks set to fall further in the coming months," said McKevitt.

Of the 'big four', Tesco performed the best, with them experiencing a 3 per cent increase in sales.

Overall UK supermarket sales rose 4 per cent year-on-year.

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