Supermarkets to slash healthy food prices

Tue, 03 Jan 2012
 
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Supermarket prices on healthy ingredients such as fruit and veg are set to be slashed as part of a new Government campaign aimed at convincing families in England that they can eat healthily on a budget.

Under the Department of Health's Change 4 Life public health campaign, three supermarket chains have agreed to offer discounts on products such as fruit, vegetables, fish and low fat yoghurts, while four million recipe leaflets are being distributed to households across the country.

An online recipe finder to help households plan cheaper, more nutritious meals, will also soon be available.

A spokesman for the Department of Health said: "Shockingly, research has found that the second most popular evening meal is a sandwich opposed to a balanced meal. This doesn't have to be the case. If we plan our meals and shopping we can save money and make healthier choices at mealtimes."

Meanwhile, celebrity chef Ainsley Harriott has filmed a number of online cooking tutorials which will be posted on the Change 4 Life website as part of the nation-wide Supermeals initiative.

In addition, he also published a free cookbook containing a month's worth of popular, healthy recipes which can be created for less than £5.

Many of the ingredients will be available at discounted prices at Asda, the Co-op and Aldi, although the retailers have not revealed how big the price cuts will be.