Morrisons unveils GBP2m lottery campaign

Tue, 18 Oct 2011
 
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Morrisons is giving customers the chance to win £100 every day through the launch of a new lottery scheme.

The 'Morrisons Millions' campaign, which launched at the weekend, promises to give away £300 a day in every Morrisons store until the end of the month.

Shoppers will be entered into a daily draw every time they spend £1 in a Morrisons store. Everyday three lucky people from each supermarket will be picked for a cash prize of £100.

To find out if they have won, customers must check the numbers online on the Morrisons website after 8am the next day and must also keep hold of their receipt.

Morrisons is giving away a total of £2m in prize money through the new campaign which it claims is the "UK's biggest supermarket cash giveaway ever", and is designed to help customers in the run-up to the festive season.

Richard Lancaster, Corporate Marketing and Operations Director for the retailer, said: "At Morrisons we know how hard it is for our customers given the worsening economic situation."

"With Christmas fast approaching, Morrisons Millions is designed to give some much needed relief to 20,000 hard pressed families, and this in addition to our usual low prices and great deals ."