Bollywood Films On Sale At Asda

Mon, 29 Mar 2010

 
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Asda has become the first supermarket group in the UK to sell Bollywood films .

Classic movies from India’s largest film production industry went on sale at Asda stores nationwide on Saturday (March 27) from only £2.

Asda’s stock includes modern hits such as Heroes for £7 - around half the normal retail price – and old classics, including seventies action flick Sholay - the most successful film in the history of Bollywood and Indian cinema – for just £5.

The Walmart-owned retailer said the release of Bollywood DVDs was due to growing consumer demand, with successful Brit-Asian flicks like Slumdog Millionaire and Bend it Like Beckham helping to grow the appeal of Indian films in the UK.

Asda spokeswoman Noor Ali said: "Bollywood cinema is growing in popularity and is now enjoyed all over the world."

"Now all our customers can have the ultimate Indian night in with a meal from one of our curry counters, Bombay mix and sweets."

The Bollywood film industry is based in Mumbai, India, and is said to be worth around £22.3 billion, with over 800 movies produced each year.