Limited Edition Cadbury Chocolate Bar Available At Morrisons

Fri, 30 Jul 2010

 
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Supermarket chain Morrisons and Cadburys have launched a special limited edition flavour of the chocolate maker’s Daily Milk Bar of Plenty.

The new flavour chocolate bar, which is exclusive to Morrisons, is a combination of sweet honey flakes and caramelised pecans mixed with Cadbury’s creamy Dairy Milk chocolate .

Ryan Turnbull, chocolate buyer at Morrisons, said: "We've got a fantastic relationship with Cadbury and thought that with such a popular product we could really help a good cause and our customer could enjoy a new flavour."

The Cadbury Dairy Milk Bar of Plenty in Honey Flakes and Pecans will go on sale in Morrisons stores across the UK this week at an introductory price of £1 (normal RSP £1.59), with 10p of every sale going to Morrisons Charity of the Year, Help the Hospices.

Luciana Andreoni, brand manager for Cadbury Dairy Milk said: "As with the current Cadbury Dairy Milk Bar of Plenty flavours, Honey Flakes and Caramelised Pecans were the result of our researchers going through hundreds of recipes until the tastiest combinations were found."

"We're really pleased to offer the bar exclusively to Morrisons and to work with Help the Hospices. We're sure Cadbury Dairy Milk fans will love the flavour and really get behind this cause."