Waitrose To Sell Food At Shell Petrol Stations

Thu, 26 Nov 2009

Get the latest prices, codes, vouchers & deals fortnightly.

Waitrose has announced it will start selling a range of products at Shell petrol stations under a new trial partnership with the oil giant.

Sandwiches, snacks, and a small range of groceries from the supermarket will be sold at Shell service stations in the Birmingham area from this week.

If successful, the two businesses will extend the offering to more of Shell’s 900-plus UK forecourts in 2010

Managing director Mark Price said: "There are still millions of customers without access to a local Waitrose and we want to explore all the possibilities for making our food available to more customers."

He added that new partnership builds on plans to accelerate Waitrose’s presence in the convenience market through "new formats and channels".

In September, the upmarket grocer announced plans to open around 300 convenience stores in the UK over the next five to ten years.

It also revealed it was in discussions with health and beauty retailer Boots to trial the sale of product ranges in each others' stores, and was looking to open more outlets in motorway service stations under its partnership with Welcome Break .

Supermarkets To Increase Non-Food Sales By 40 Per Cent By 2014 - Wed, 25 Nov 2009

Sweetest Ever Tomato On Sale At Tesco - Tue, 24 Nov 2009

Morrisons Slash Premium Champagne Prices - Mon, 23 Nov 2009

Sainsburys Launches BOGOFL Trial - Fri, 20 Nov 2009

Morrisons Attracts Record Customers - Thu, 19 Nov 2009

Waitrose Sales Boosted By Marks And Spencer Advertising - Wed, 18 Nov 2009

Sainsburys Loses GBP11m Worth Of Business To Rivals - Tue, 17 Nov 2009

Tesco Steps Up Festive Price War With GBP250m Discounts - Mon, 16 Nov 2009

Tesco Increases Market Share For First Time In Two Years - Wed, 11 Nov 2009

Sainsburys To Become Greener By Using Less Polluting Refrigerators - Tue, 10 Nov 2009

More news