Supermarkets To Increase Non-Food Sales By 40 Per Cent By 2014

Wed, 25 Nov 2009
 
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UK Supermarkets are expected to increase sales of non-food products by 40 per cent over the next five years, according to a new report by the Institute of Grocery Distribution (IGD).

The report, titled ‘UK Grocery Retail Outlook 2009 – Repositioning for Growth’, forecasts non-food sales in supermarkets will rise from £11.6bn to £16.2bn by 2014, putting further pressure on traditional high street retailers such as PC World and WH Smith and fashion retailers.

It also predicts the UK food and grocery market will be worth £175.9bn in 2014 – an increase of 20 per cent from the current market value of £146.3bn.

IGD chief executive Joanne Denney-Finch said: "The food and grocery industry has demonstrated resilience during a period of economic uncertainty."

"Food and grocery retailers have been steadily investing in non-food, both in-store and online and will increasingly reap the rewards, prospering in a value-conscious and convenience-driven marketplace."

Gavin Rothwell, IGD senior business analyst, added: "While retailers continue to strengthen their core food and grocery business, many are also broadening their non-food ranges beyond toys, DVDs and clothing with items as diverse as fitness equipment, dishwashers and bathroom suites ."

"Others are expanding the services they offer such as banking, eye care and travel services - helping drive further growth.

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