Asda Introduce Customer Rating And Review Facility

Fri, 03 Jul 2009

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Supermarket chain Asda has launched an online customer ratings and reviews section for its non-food product range.

The Wal-Mart owned retailer hopes the addition of a customer feedback facility, which has been created by Bazaarvoice, will provide much-needed insight into customers' needs.

Reviews can be generated across approximately 90,000 non-food products on the Asda Direct website, including electrical goods, homeware and George clothing lines.

In order to encourage online shoppers to leave reviews, each customer will receive an email around four to six weeks after each purchase requesting feedback on their Asda products .

Sam Decker, chief marketing officer at Bazaarvoice, said "I'm confident that Asda will see a high level of customer participation with its implementation of customer ratings and reviews and we're proud to work with such a well regarded brand."

"Feedback obtained from customer reviews provides invaluable insight into what shoppers really want from a retailer and can impact the entire organisation."

Bazaarvoice is the world’s leading provider of product ratings and reviews and other social commerce technologies.

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