Tesco Lose More Ground To Discount Rivals

Thu, 05 Feb 2009
 
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Tesco lost more market share to its rivals over the festive period, according to latest industry figures.

Britain’s largest supermarket chain saw its slice of the grocery market drop from 31.2 per cent to 30.7 per cent in the 12 weeks to January 25 compared to same period the previous year, as the retailer felt the full effects of consumers trading down to discount grocers .

The figures from market analysts TNS Worldpanel come after the retailer experienced its worst Christmas trading in almost 20 years, with like-for-like sales growth of just 2.5 per cent.

Rivals Asda and Morrisons continued to benefit from their traditional cost-cutting image with their growing from 16.9 per cent to 17.2 per cent, and 11.6 per cent to 11.9 per cent respectively.

The figures were both "well ahead" of the overall grocery market, which increased by 6.4 per cent.

Iceland also performed well during the festive season, with its share growing from 1.8 per cent to 2 per cent thanks to party food promotions, while fellow discounters Aldi and Lidl increased their share of the market to 3 per cent and 2.3 per cent respectively.

Sainsburys share of the market fell slightly from 16.3 per cent to 16.2 per cent, despite reporting a like-for-like sales rise of 4.5 per cent over the Christmas season, while upmarket retailer Waitrose saw its share decline from 3.9 per cent to 3.7 per cent.

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