Sainsburys Launches Non Food Catalogue

Fri, 21 Aug 2009
 
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Sainsbury’s has released a new catalogue to accompany its recently launched non-food online store.

The 98-page catalogue features around 20 per cent of the supermarket’s entire non-food range, giving customers a snapshot of the products that are now available to buy online .

The catalogue, which is available in stores and to subscribers of Sainsburys Fresh Ideas magazine, is split into 9 sections - kitchen, living and dining, bedroom, home, bathroom, technology, DIY, sports and leisure and toys and luggage .

Tanya Lawler, director of direct channels at Sainsbury’s, said: "We aim to grow our non food revenue by one third over the next year, and online will play a big part in that."

"The sainsburys.co.uk catalogue is designed to fit into a briefcase or handbag and make it easy for people to see the broad range of what we now sell, and whet their appetite so that they log on to check out our full offer and buy online."

Launched last month, Sainsbury’s non-food website currently offers 4,500 lines, of which 70 per cent are exclusive to the online store. Product lines are expected to increase to 8,000 next month.

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