Asda Signs New Pastries Deal With Peters Food Services

Wed, 02 Jan 2008
 
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Peter’s Food Services has signed a multi-million pound contract with supermarket giant Asda, which will create more than 30 new jobs along with a £650,000 investment at their South Wales Bakery in preparation for manufacturing to begin early this year.

The announcement follows the £20 million buyout at Peter’s back in October, which saw new managing director Mike Grimwood take over from the long-serving Griffiths family.

Asda will now be supplied with a quarter of a million savoury pastries (or 32,000 kilograms) by Peter’s Food Services each week.

David Jackson, the company’s technical and retail sales director, said: "We have been in discussions with Asda for around 12 months and are delighted to be able to give the good news to our workforce."

"Peter's started supplying Asda two years ago, so a large additional contract shows that Asda have great faith in the Peter's business and its workforce. Customer satisfaction has been consistently high which has led to bigger opportunities such as this."

The new batch of full time employees being appointed by Peter’s this month will cover a variety of skilled roles including production, engineering, product development, dispatch and sales, making the Bedwas facility one of the areas largest employers with over 500 members of staff.

Jackson added: "The new contract is helping us shape the Peter’s of the future. It paves the way for the growth of our business and the Peters Brand and is a great example of how we plan to develop future trading relationships with some of the major names in retail ."

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