Asda Reports Best Ever Christmas Sales

Thu, 10 Jan 2008

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Supermarket giant Asda has revealed best-ever post-Christmas retail results thanks to strong sales of fresh food and clothes, it announced yesterday.

The UK’s second largest supermarket group does not release its official figures, but chief executive Andy Bond said in a statement: "We served a million more customers in the week before Christmas compared with the previous year."

"As a result we had our best ever Christmas, with the strongest performances in both fresh food and clothing ."

Asda also revealed that trading for the start of the year had got off to a healthy start.

"Customers are definitely tightening their belts, but I believe value retailers, who deliver low prices and great quality week in, week out, will be the winners in 2008," Bond said.

Meanwhile Sainsbury ’s is due to report its Christmas trading later today, with company shares in decline as the City awaits a disappointing announcement.

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