Tesco Set To Take On The X Factor

Wed, 24 Dec 2008
 
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Tesco has unveiled ambitious to help host an online talent show that aims to rival popular reality shows such as The X Factor and Britain's Got Talent.

The supermarket giant is investing millions of pounds in a competition called 1Click2Fame which will launch next month and broadcast over the internet .

Small audition studios will be set up in-store to allow wannabe celebrities to perform and upload their own acts via the web for free.

The videos will be shown on the internet and voted on by the public each month, leading to an end of year final which will see the winning act collect a cool £100,000 in prize money.

Enrich Social Productions, the company behind the project, said it hopes to attract as many as 10,000 entrants and believes the new contest will "change forever the way artists are discovered, promoted and made famous".

Jonathan Lakin, chief executive of Enrich Social Productions, said: "1Click2Fame is a fresh take on the talent contest. It is a new online community site and service aimed at giving those with talent a platform on which to reach both a consumer and professional audience."

"It's wonderful that Tesco is getting behind its customers in this different way and becoming the high street face of 1Click2Fame."

He added: "This is an innovative shift for a retailer which for the first time is involved in using a tie up with physical entertainment to get customers into stores."

Tesco entertainment director Rob Salter commented: "We are delighted to be part of this exciting new project.

"Tesco is always looking at ways to give customers a little bit extra and this is a great opportunity to be at the forefront of new entertainment technology while giving people some fun at the same time."

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