Sainsburys Introduce 1 Per Cent Fat Milk

Thu, 03 Apr 2008

Get the latest prices, codes, vouchers & deals fortnightly.

Supermarket chain Sainsburys has announced plans to launch a range of own-brand milk that contains just 1 per cent fat .

The retailer said the move is aimed at supplying customers with a healthier alternative to the usual full fat, semi skimmed or skimmed varieties and follows the growing popularity of 1 per cent milk among shoppers in the US and Canada .

The grocer added it has worked hard to ensure the 1 per cent milk retains the creamy flavour of its semi-skimmed alternative.

Sainsbury's nutritionist Charlotte Parker said: "Our challenge is to educate consumers about the advantages of drinking 1per cent milk as part of their efforts to reduce fat and saturated fat in their diets ."

The ultra low-fat milk is expected to go on sale in Sainsbury’s stores nationwide later this month.

Morrisons Holds On To Record Market Share - Wed, 02 Apr 2008

Tesco Confirm Pay Rise For Milk Producers - Tue, 01 Apr 2008

Tesco Suspends US Expansion Plans - Mon, 31 Mar 2008

Tesco Direct End Online Clothing Trial - Thu, 27 Mar 2008

Sainsburys Announce Joint Property Deal - Wed, 26 Mar 2008

Jamie Oliver To Launch Sainsburys Value Meal Promotion - Tue, 25 Mar 2008

Tesco Slammed Over Sale Of Travel-Sick Chicken - Thu, 20 Mar 2008

New Tesco Express Store Set For Business In Lancashire - Wed, 19 Mar 2008

Waitrose Sets Sight On Sainsburys - Tue, 18 Mar 2008

Asda Joins Campaign For Tax-Free Fruit Juice - Mon, 17 Mar 2008

More news