Tesco Opens Its Doors To American Shoppers

Mon, 05 Nov 2007

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The first Tesco supermarket store has opened in the US – three days ahead of schedule.

The Fresh &Easy store in Helmet, east of Los Angles is the first step in Tesco’s ambitious US plans. The supermarket giant is investing over £250m in the development of more than 100 stores across three US states - California, Arizona and Nevada, with more to follow.

According to a local US newspaper, Press Enterprise, the Fresh &Easy store was described as having an "American feel" thanks to its stock of national brands, in addition to the large amount of private label supply .

The store also includes a self-serve checkout and a "kitchen table", where staff members prepare chicken curry and pizza .

Sir Terry Leahy, chief executive of Tesco, believes the US business could eventually be as big as Tesco’s UK operations. "We have a strong team in place. We have made good progress in obtaining retail space," he said.

He added: "We have one of the most successful, if not the most successful, approaches to international retailing. The offer is local – designed by local teams for local customers.’’

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