Morrisons To Sell Halal Chocolate Range

Fri, 30 Mar 2007
 
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British supermarket chain Morrisons is to start selling Halal chocolate bars in various stores including, Bolton, Bradford, Preston, and Blackburn .

The bars will be provided by Ummah Foods, the leading Halal chocolate manufacturer, to 26 Morrison stores in total, mainly featuring in the retailer’s Northwest stores along with its London, Glasgow, and Bristol supermarkets.

Their bars, in orange and caramel flavours, are free of animal fats the no alcohol is used to clean the machinery in the production plant.

The UK Halal food market is estimated to be worth around £2 billion and is one of the key growth areas for supermarkets, with Asda also introducing its own Halal ranges.

Suzanne Laverack, World Foods buyer at Morrisons commented, "We tailor our food and drink offering to meet the demands of different cultures and are thrilled to be selling the range of Ummah chocolates for our Muslim customers."

Managing director of Ummah Foods, Khalid Sharif said, "Consumer demand is allowing multiples to increase the number of stores stocking Ummah Chocolates, and we look forward to supporting Morrisons in their Halal expansion."

"We look forward to carrying out some innovative marketing campaigns with Morrisons that support the product and also make a positive difference in the local community," he added.

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