Asda to trial childrens fruit packs

Wed, 14 Mar 2007
 
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Asda superstores are set to give a trial to ‘Fruity Faces’, an inflatable fruit case aimed at kids. Twenty-two stores nationwide will showcase the product in April.

The packs, which were launched in June 2006, were designed by a mother of two to help encourage children to consume more fruit and stay healthy.

They have become a must-have item among school children due to their striking designs and practicality – the brightly coloured PVC cases enable children to store fruit without them being squashed or bruised.

Fruity Faces are named after African fruit, Fenne, Tunda, Sesy and Mengi, and have sold a total of 75,000 units to date through schools, catalogues, distributors, and online orders.

The profits from the sales will be split and donated to three different charities; African Revival, Hospice of Hope Romania, and FARA (a charity for abandoned Romanian children) .

A consumer survey was recently carried out by the company, which found that over 60 per cent of respondents said Fruity Faces had increased their fruit consumption to four pieces a day.

Paige Allen, who designed the concept over 20 years ago in her school art classes said, "Fruity faces is about getting people to eat more fruit and to attach a more positive and fun message to eating 5 A DAY."

"We are very pleased with the response we have had so far, and all without any advertising," she added.

The Fruity Faces packs now carry the 5 A DAY logo, after being granted a licence, and has received positive responses from many of the Healthy Schools Coordinators across Britain .

Last year the project received the ’Community Service Impact Award’ at the Startup Business Awards’ Ceremony.

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