Asda Awarded For Its Healthy Eating Scheme

Tue, 17 Apr 2007
 
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An Asda store in Leeds has been awarded for its efforts on making a positive impact to the local community.

The Wal-Mart owned supermarket chain was presented with a gold medal at the Food and Drink Federation (FDF) Community Partnership Awards . The Asda picked up the prize for its Healthy Breakfast Challenge in the education category.

The grocery retailer’s ‘Big Healthy Eat’ programme was launched back in 2001 with all stores taking part in the health initiative.

Between 2001 and 2005 over 550,000 primary school children from all over the country were educated on the benefits of healthy eating . The programme varied between communities and could be adapted to suit individual schools.

Another scheme was introduced last year in the form of a healthy breakfast theme - the Healthy Breakfast Challenge.

Asda set up breakfast clubs in each of the schools that participated. The schools were also given the first months' worth of products for free for them to get started with, as well as a comprehensive 'Healthy Breakfast Challenge Pack'.

The challenge pack helped the schools by providing a range of tips, hints and expert advice on running the Healthy Breakfast scheme, some of which included; suggesting role play activities, recommending ideas for healthy breakfasts, and providing a breakfast quiz.

Julian Hunt, FDF director of communications and awards judge said, "The food industry's unstinting dedication towards community initiatives should be commended."

"Our industry has a long history of implementing schemes which help to educate, inspire and develop local communities across the UK and the awards reward this fantastic but often unsung work ."

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